As the Southeast Asian e-commerce market continues to flourish, OnBuy is accelerating its expansion into the region, with Indonesia chosen as its first landing country. This move marks a significant step in OnBuy's global strategy and showcases its ambition and forward-thinking approach in the regional e-commerce market.

Indonesia boasts a large and youthful population, with consumers aged 18-35 forming the market's core. This group is highly engaged in online shopping and active on social media. They possess strong purchasing power and a keen interest in innovative shopping experiences. In recent years, the Indonesian e-commerce market has seen rapid growth, with a projected 45% growth rate over the next two years. In response, OnBuy is positioning itself as the preferred platform for young consumers, offering a differentiated e-commerce experience to quickly establish a strong presence in the Indonesian market.

As an innovator in the global e-commerce industry, OnBuy's expansion into the Southeast Asian market is not just a geographical extension but also a reflection of its deep understanding and precise positioning of market demands. OnBuy achieved profitability in 2023 and has seen continued growth in sales in 2024. This success has attracted strategic investments from both new and existing investors, greatly facilitating the rapid expansion of the platform. Launching in Indonesia marks a powerful first step for OnBuy's entry into the Southeast Asian market.

At the same time, OnBuy continues to innovate with various marketplace activities, such as the "Invite Friends to Bargain" feature. This unique social e-commerce approach not only enhances user interaction and engagement but also transforms the shopping process into a social experience, offering Indonesian consumers a new way to enjoy shopping. Over the next three years, OnBuy plans to implement a series of localized initiatives and innovative activities, aiming to become the most popular e-commerce platform in Indonesia and throughout Southeast Asia.

OnBuy's market entry strategy goes beyond traditional e-commerce competition, focusing on innovative social e-commerce models. On OnBuy, users can select specific products, generate personalized bargain links, and share them with friends via WhatsApp, Facebook, Instagram, and other social platforms. Every friend's participation helps the user lower the product's price, allowing them to enjoy significant discounts. This innovative model satisfies users' social needs while providing tangible shopping benefits.

Through the "Invite Friends to Bargain" activity, OnBuy aims to leverage the power of social media to quickly capture the attention of young consumers and achieve viral growth through friend-to-friend interaction. This strategy is designed to rapidly increase brand awareness, helping OnBuy stand out in the highly competitive Indonesian e-commerce market. Additionally, OnBuy plans to host a series of online and offline promotional events to further solidify its market position and enhance brand influence.

For OnBuy, the Southeast Asian market presents both opportunities and challenges. We are committed to delivering innovative and high-quality services to provide local consumers with a fresh shopping experience, ultimately becoming the irreplaceable go-to shopping platform in the hearts of consumers.

http://onbuy.asia